Teke" /> Golden Retrievers Sell Owners Home

Golden Retrievers Sell Owners Home

Golden Retrievers Sell Owners Home

Realtor lets pair of golden retrievers sell their owners’ home

Enlisting dogs as video tour guides showcases property’s expansive acreage
Teke Wiggin
Teke Wiggin Staff Writer
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Jan 21, 2014

Listing videos tend to follow a rather predictable formula. They flash images of carefully apportioned rooms that are set to classical music and voice-overs brimming with hyperbole.
That bores the heck out of Brian Murray, an agent based out of Houlihan Lawrence’s Bedford, N.Y., office.So when Murray produces videos for his listings, he seeks to spare prospective buyers what he considers to be the monotonous, sedative flow of most listing videos by crafting marketing videos that center on a flavorful theme.That’s how he dreamed up producing a listing video starring golden retrievers. The video — which won Inman News’ most recent #madREskillz contest — features shots of frolicking canines on the home’s property along with narration from one of them.Based on its popularity, the clip seems to demonstrate video’s potential to paint rich portraits of homes that transcend their architecture and layout and resonate with viewers on a more personal level.“If you’re looking online and everyone’s got a picture and everyone’s got a slideshow, you’ll probably remember a golden retriever telling you about the house than someone telling you that it’s four beds and 4,000 square feet,” he said.Murray decided to designate his clients’ dogs as video tour guides because he thought the two pets, Sadie and Madison, could serve as a vehicle for showcasing the home’s expansive acreage, one of its best characteristics.
- See more at: http://www.inman.com/2014/01/21/realtor-lets-pair-of-golden-retrievers-sell-their-owners-home/?utm_s...

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Dated: January 22nd 2014
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