When showing luxury homes to potential buyers, appearance is everything, especially when marketing to high-net-worth clients. Prepare your home to appeal to discerning buyers with these 9 simple tips.
9 Tips: Preparing Luxury Homes for Sale
1) Curb appeal
“Make sure the exterior of the home is inviting and attractive, or you will never get homebuyers inside to see the interior,” advises Kathleen Coumou, Executive Director of Christie’s International Real Estate’s Northeast region. Hire a contractor to pressure wash the exterior of your home, the driveway, and walkways and repaint the exterior and deck if needed. Take care that the lawn is green and freshly mowed, trim hedges, and plant flowers or add window boxes beneath your newly washed windows. Replacing the mailbox and welcome mat, hanging easy-to-read house numbers, and repainting the front door go a long way to a good first impression. You may also wish to illuminate the porch and front walkway, particularly if you will be showing in the evening. Inside, a professional cleaning service will make sure your home shines from top to bottom
2) Strive for light and airy
Air out stuffy rooms, open curtains, and banish dust bunnies and pet odors. Bake cookies, set out a bowl of fresh fruit, or use vanilla-scented candles to create an inviting atmosphere for your open house. Avoid spraying deodorizer—it can give off an overpowering scent.
3) Tidy up
Make your home look bigger by clearing out clutter and excess furniture. In particular, remove toys, family photos, refrigerator art, and personal items. Rent a storage unit if needed. You want homebuyers to envision their own furnishings inside the home, so clear off surfaces and don’t push furniture against the wall—group couches and chairs to create inviting conversation areas. Pack up unnecessary items from your shelves and closets so that potential buyers can see how much storage space they have to offer. If your property is empty, rent a few key furniture pieces so buyers do not need to imagine filling up completely bare spaces.
4) Bring the outdoors inside
Fresh flowers, or even an elegant arrangement of branches, make your home feel immediately inviting, alive, and beautiful, as shown in the Savannah property pictured below. “Most buyers know the moment they enter if they have interest. Make the entry welcoming with a touch of drama,” suggests Elaine Seabolt of Seabolt Brokers. Position large mirrors across from windows, particularly those with scenic views, to create the illusion of another window and more space.
A perfect example of a dramatic introduction to a property, this estate is accessed through a gated entrance with a beautiful drive enhanced with lush landscaping.